The True Cost of Going International

Many growing companies have aspirations of taking their business International.  There are many forms of achieving this through licencing, direct and indirect market entry strategies.

Some of the biggest issues facing these companies going international is the true costs including financial, human resources & the emotional perspective.

Founders & CEO’s must ensure their home business is strong and sustainable before even contemplating international expansion.  They must also be prepared to allocate a huge investment of financial and people resources and be prepared to deal with a multitude of new issues in which they will need to seek expertise and guidance in.

While the rewards can be high, the costs can be enormous and businesses really need to plan their international strategy and talk to those who have been through this to fully ascertain their true investment and potential return.

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