Is SEO still relevant in 2022?

Tristan Mitterstoger, Director - Resurge Digital

If you’ve had any experience with search engine optimisation as a business owner, you may have already asked yourself questions like “Is SEO Still Relevant?” or “do I NEED SEO?”.

We often hear these questions…

So, Is SEO Still Relevant?

Absolutely it is, and there are good reasons for it.

For one, SEO delivers measurable, commercial outcomes for business owners. Doing SEO will increase rankings, which increases website traffic, which naturally increases enquiry/sales/calls.

Second, the requirements that need to be met for a website to rank well change frequently. In fact, Google has recently started more openly disclosing this information by officially publishing a history of the confirmed ranking algorithm updates. Each time Google updates its ranking algorithms, the SEO goal posts are moved, and often, no specific information on what has changed is given. It is not in Google’s interest to make their ranking criteria clear and available to the public – if everyone knew exactly what they need to do to rank in #1, everyone would do it! Therefore, ranking algorithm specifics are communicated so opaquely by Google and it is precisely why it takes trained and experienced SEO professionals to stay in the game. In fact, check out where your current agency is ranking for SEO Brisbane for example – this will give you an idea of their experience, expertise, the ability to conduct research, test ideas and develop as well as maintain reliable methods for a sustainable delivery of SEO outcomes.

Do I Need SEO?

SEO is still the most efficient way of improving your website traffic (as opposed to paying for pay-per-click links) and if you want to increase the number of people finding your business when searching the web this way, you do need SEO. If your business does not completely depend on online traffic – for example, if you already have another way of bringing customers to your website – you will still benefit from SEO thanks to the increased online visibility of your web pages.

The SEO method we develop and maintain at Resurge Digital, has a proven track record of delivering results for clients in a wide range of industries, from SMEs through large organisations, non-profits and government agencies. Your best interests and the business outcomes generated by your website are not always a priority for search engines, but they are for us. Your success is our success!

 Should you require further information please contact:  e: w: ph:  1300 659 035

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