Four Key Digital Marketing Strategies –
Grow Your Business To The Next Level
Peter Curran, Director - digital surfer
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You’re the expert in your industry and people hire you for your expertise. It’s the same with digital
Taking your business to the next level means partnering with the right agency to utilise the digital marketing strategies that will work for
your business in order to bring in genuine leads online, such as:
A website is one of the top factors that influence a customer when choosing a business.
Your website needs to be engaging, responsive, fast to load – and most importantly, make it easy for customers to pick up the phone.
One of the key benefits a website adds to your business is the perception
it creates for anyone who views the site.
An important component of digital marketing is organic SEO and the process of
getting recognised by the search engines.
SEO can put you at the top of the Google search results for the keywords your ideal customers are using when they’re ready to take action.
More customers who are actively ready to book, or buy, directly translates to an increase in work and, by extension, a better result for
PPC Ad strategies allow you to get very specific with who you want to see the ad – or even who you don’t want to see the ad.
This means that the people who do see it are the most qualified and likely to book your services or buy your product.
A paid ads strategy can also include Microsoft ads (on Bing), social media
ads (such as LinkedIn and Facebook Ads) and more.
When it comes to powerful marketing techniques for local businesses, a Google
Business Profile can
be the answer you’re looking for.
For many industries (dental, physiotherapy, veterinarians, etc), customers are unlikely to travel more than 10-15 minutes from their home or
Utilising your Google Business Profile will put you on the map, directly in their line of sight.
Where To From Here?
Utilising any one, or a combination, of these strategies can improve your online presence in front of the clients who are ideal for your
Specifically targeting this ideal segment is the best way to generate an increase in qualified leads that are primed to utilise your product
or service. Read on for more
details about these key strategies.