Fact or Fiction - Social Media
One of the new big challenges and opportunities for SME businesses is the engagement of Social Media.
Whilst Social Media has proven to be highly effective for large consumer-driven organisations, the challenge still exists to find the true value and engagement for SMEs.
Like all new technology fads, a great deal of misinformation and unrealistic expectations have been created with the Social Media challenge.
Companies need to identify their true engagement with Social Media to ensure they do not under or over-invest in this medium.
The biggest challenge for SMEs is understanding which segments of their markets embrace and engage with this medium whilst not abandoning traditional engagements.
Whilst Social Media presents a great opportunity, SMEs must understand the true value to their business and be prepared to continue to innovate their approach as this medium involves.