Jackson Gartner, Founder - White Peak Digital
Did you know that ChatGPT now serves over 800 million weekly active users? With over 2.5 billion prompts processed daily, it has become a
massive hub for consumers actively researching problems and seeking solutions.
And as of early 2026, OpenAI has officially opened the doors to advertising.
The platform scans the specific topic of the conversation to provide a highly relevant, intent-driven ad right at the moment a user is looking for an answer. It feels less like a banner ad and more like a helpful recommendation.
While early tests saw the cost per 1,000 impressions hovering around $60 USD (triple the average of Meta) those costs have quickly plummeted. As of April 2026, media buyers report costs between $15 and $25 USD.
Coupled with the recent launch of a self-service portal for brands, getting in early offers an enormous competitive advantage before the platform becomes globally saturated.
I’ve just published a comprehensive breakdown covering exactly how the new ad system works, current CPM costs, data privacy features, and what businesses need to know to get ahead. Read the full breakdown here: ChatGPT Advertising Guide
Want to make sure your business is prepared for this shift? Because AI-driven traffic behaves differently than traditional search, your website and conversion funnels need to be fully optimised for these new user journeys.
To help you get ahead, I am offering a free Website & AI Search Audit (typically $1,500) exclusively for QLD Leaders members and your referrals until May 31st. My team and I will personally review your current website and content to ensure you are positioned to capitalise on these new AI search and advertising channels without wasting ad spend.
