Chelsea Stevenson - Town Creative
The average Australian sees over 8,000 advertising messages a day. Most are forgotten almost instantly.
But the issue isn’t just with ads. It’s how many businesses approach branding in the first place.
Great brands know that advertising needs to reflect who they are, not just what they sell. Your brand isn’t your logo or website. It’s the consistent feeling people have about your business shaped by every interaction and message.
Yet many businesses jump straight into tactics such an ad, a post or a promotion without defining what they stand for or who they’re speaking to.
With 30 years in advertising, 15 in global agencies and the past 15 working with SMEs, I’ve seen how easy it is to waste time and budget when brand clarity is missing.
More than ever, businesses are diving into execution - designing in Canva, generating copy with AI, or running social ads without stopping to ask what they’re actually trying to say.
But great advertising doesn’t start with tools. It starts with thinking. Skip the strategy, and you lose the message, that’s where
cut-through is won or lost.
Businesses with a clear brand voice:
Even if you’re not actively advertising, your brand is still speaking. The question is: what’s it saying? And is it the message you want remembered?
At Town Creative, we help businesses uncover and express their core brand truth through smart, outcome-driven creative. Whether you’re planning a campaign or simply trying to show up more consistently in market, brand clarity gives your marketing direction—and impact.
If you’d like to understand more about this and assess how your brand is translating in market, I’d be happy to discuss further. Feel free to get in touch at chelsea@towncreative.com.au.
